Responsive Web Design-The New Age Of Internet

Gowebbi 15 Sep 2017

Smartphones, tablet, laptop has become an important part of our lives and internet browsing is a major requirement and trend. Responsive web design gives you a better internet browsing experience from any device of your choice. 

The term may seem complicated to you but you need to understand its importance because the success of a website lies in its nature of responsiveness. 


Well, we are all aware of the impact, the internet has caused in our life. Life without internet seems dull, meaningless and an uncanny feeling of being cut off from the rest of the world. Therefore, the internet is something which has become a basic necessity of life just like food, air and water. From food delivery to interacting with your long-distant social friend, everything is confined to the world of internet. We cannot deny the impact and role played by the internet in our daily lives.

Internet comes in different forms to us, some use it on the desktop computers, some use it on their tablets and some use it in smartphones, though its function is same, it appears different in every mode of communication and this user-friendly interface in every form is known as Responsive Web Design. It is said that content on the internet is like water, it gets into the shape of any mode of communication. With the advent of smartphones and tablets, responsive web designing has become a vital aspect of layout and design.

In simple words, responsive web design (RWD) is a method that permits designing and coding to retort to the size of a device’s screen. It gives you the optimal viewing capability whether you’re looking at a 4 inch smartphone, your tablet or a 50-inch cinema screen.

The finest responsive websites fundamentally apply CSS, flexible images, fluid grids and HTML 5 styling to modify the site’s design and condense it according to the width of the browser. The ultimate goal of designers should be to impeccably customize the UI and UX of a website layout in diverse devices and platforms.

What is the importance of Responsive Web Design?

It is basically impossible and not pocket-friendly to design a different website for every different mode of communication and it will also render a significant challenge to technology in the future. It is an actual explanation to make your website future-ready.

It’s acute to design your website for different devices, but it get’s more intricate when designing across variable web browsers. Every chief web browser has its own mobile version and condenses sites variedly. It gets even more complicated when there are many different versions of browsers that need to be tailored for, it is technically impossible for everyone to be on the latest version. Therefore, it is important that the design works and reacts to various versions of browser.

Three basic designing layouts

You ought to have at least 3 layouts for various browser sizes. The three different widths for different browsers are:

Small: Under width of 600px . This is designed keeping in mind the width of a smartphone.

Medium: Width varying from 600px to 900px. This size of width is designed for tablets, notebooks and some large smartphones.

Large: Width over 900px. This size variant is designed for personal laptops and desktops.

Every variant of layouts should communicate the same content and contain the same design and graphics, irrespective of the user’s device. Measuring down the page to fit on smaller screen sizes will make the website content illegible, to make it readable, it is important to measure the content relative to one another switching to one column.

Points to remember:

User experience is the key element: It is more about altering a computer site into a mobile display. It is important to consider the user’s experience, their communication and the vital content they’re actually looking for while using a smartphone device.

Don’t design according to the latest mobile device with a definite screen dimension. Rather, design your site according to your content. While designing it is important to keep in mind how the layout will work on the desktop and how the same component will adapt to each other on a smartphone.

Rigid images are not user-friendly, therefore it is important to design a layout with the flexible image. It is important to visualize the scaling of an image, and apprehend how it will appear on a 40 inch desktop screen versus a tablet versus a smartphone.

Commitment: The grading of the layout is very vital, specifically on a smartphone. The smartphone experience is much more focused with a limited amount of  space compared to a desktop, so the way users read and apprehend your site requires to be very clear to get through your basic message and comprehend the whole message of the site.

Navigation is significant on smartphones. There are numerous common approaches for organizing large content and menus. It could be in the accustomed burger type menu, an uncomplicated dropdown list of selections, magnify fields or you could simply custom tabs that scroll parallelly.

Motions open up new avenues for design. Users love reading with their hands and relating to the content, it gives a sense of empowerment to the user. On smartphones and tablets, users can pinch on the screen to zoom or slide content and images across the display. The interaction of contents significantly affects the design. It is important to remember while designing for different modes of communication, the design should not be rigid, rather it should be flexible so it forms an inordinate experience across all devices.

Plan at least 3 versions for different browser sizes. It is often used below 600px, 600px to 900px and more than 900px. Between these varying sizes, the content can be scaled freely or also you can keep 3 fixed layouts. Having at least 3 or more fixed layouts and adding margins when necessary, is usually easier to design and implement rather than using fluid scaling. Though, fluid scaling might provide better user experience on a larger number of modes of communication.

The whole concept of Responsive Web Design may seem very complicated and hard to understand, but the basic mantra of a successful responsive website is to be updated with the latest UI/ UX, it is important to strategize around your core content, do not fridge your images and keep it flexible and most importantly always design your layout keeping in mind that user experience is the prime element.


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